About Us

We're UK fire and security experts with over 200 combined years experience in installation and maintenance, but that's not all we are...

Our Story

Born out of huge demand for bespoke CCTV service, we we’re founded by Jason Begg in 2019 after being approached to provide a service that no one else could. Since then, we’ve expanded to offer a full-service fire and security solution and are fully industry accredited and trusted by some of the biggest businesses in the UK.

We’ve kept our philosophy since day one, even today we pride ourselves on providing a bespoke solution for our clients, not ‘out of the box’ fixes.

April 2019
Out of the Blocks
An electrician by trade, our founder Jason was already adept at problem solving and providing solutions not systems. In 2019, Jason was asked to find a solution for Greyhound Racing tracks that involved combining multiple elements of security systems and custom API integration.

No other CCTV provider could meet the requirements of The Racing Partnership. That's just what we do, we take your problems, and we solve them.

At current, we have installed and maintained the same system in 80% of UK Greyhound Racing tracks.

April 2019
April 2020
Around the same time as our with with TRP we won a tender for XPO to fit the ASOS facilities across Europe with thermal screening to protect the staff during the Covid outbreak.

We pre-programmed 50 packages for 50 sites across the UK, France, Germany, Italy and Spain, including instructions to install in 5 different languages.

April 2020
May 2020
Grew to Five
Shortly after launching Your Choice Fire & Security, we added to our ranks in finance, operations and sales. Boasting a modest team of five at head office and multiple engineers in the field.
May 2020
October 2020
ASOS Part Two
After a job well done for ASOS and XPO in April, we were asked to support their UK facilities with Density Control to stop the spread of Covid-19 in their team (in less than ten days).

We took note of their requirements, and provided a solution with bespoke firmware combining multiple different products from Hikvision. Our solution monitored traffic in common areas and displayed capacity numbers to the team.

Post installation we heard that ASOS were struggling with the accuracy levels of the system due to the sheer volume of staff in the facilities. We raised this with Hikvision, who built a bespoke firmware development and together with the manufacturer we installed a system fix that kept the solution accurate over the entire working day with their 5,000 staff. All as part of the original quote, fixing their issue free of charge.

October 2020
December 2020
Our second national brand came on board at the end of 2020. After impressing the now Head of Group Health & Safety with the P50 Fire Extinguisher at their factory in Norwich, we rolled out the revolutionary Fire Extinguishers in over 250 stores.

We swapped 8,038 traditional extinguishers for 3,900 P50's, saving the bookmaker hundreds of thousands of pounds.

Excitingly, we rolled out the P50 for Ladbrookes faster than anything they have ever rolled out, and despite the lockdown we installed the P50s nationwide in less than 30 weeks.

December 2020
October 2021
Graham Joined
Originally coming on as an external consultant, Graham was tasked with helping us achieve BAFE accreditation to give us the credentials to offer fire systems as well as security as part of our solutions.

After doing such a great job, Graham took the role as Operations Director running the day-to-day of Your Choice Fire & Security.

October 2021
August 2021
ASOS PA System
Building on our partnership with ASOS, we were asked to provide a comprehensive Public Address solution for ASOS's brand new flagship Lichfield site.
August 2021
February 2022
An Appointment with the NHS
Our first foray into the National Health Service brought us to Dewsbury Hospital and the Mid York Health Trust where we were asked to provide a CCTV solution to ensure the hospital was protected by the latest in modern technology.
February 2022
February 2022
Ultima's 14 Warehouses
Ultima Furniture, a gigantic kitchen and furniture supplier in the UK tasked us with fire detection in their UK-wide estate. We've formed such a strong partnership with Ultima that as they grow, they take us with them into every new site. Our services provided has grown into a full-service fire and security offering since then.
February 2022
April 2023
New Home
We had outgrown our previous offices, and being the 'doers' that we are, we built our own office from the ground up. Converting an old warehouse to modern offices.
April 2023
August 2023
Graham Takes the Reigns
Two years after joining as Operations Director, Jason handed the driving seat to Graham who has since made the role his own. Under Graham's stewardship Your Choice Fire & Security has added exciting talent to their ranks and has set the businesses ambition to a new level.
August 2023
September 2023
Marketing Department Founded
One of Graham's first acts as Managing Director is to bring on Sam Twitchett as Head of Marketing, to guide the growth of the business and the take the brand to the next level. The department starts off by redeveloping the website, and the suite of sales literature.
September 2023
September 2023
Ladbrokes Part Two
Our partnership with the national bookmaker hit new heights at the end of 2023, as we were tasked with the mammoth undertaking of installing and maintaining brand new fire alarms in over 250 of their stores in the UK.
September 2023
September 2023
Sales Team Grows to Five
After demand grew for bespoke fire and security solutions, as word clearly got out about our approach to protection, we needed to add more sales advisors to our ranks.
September 2023
November 2023
In-house Engineers Hits 10
Our vision of delivering a complete solution to the highest standard is only possible by employing engineers we can trust. Rather than relying on subcontractors, we know the only way to be the best is to hire the best.
November 2023

Meet the Team

We’re a growing team, we’ve added over seven team members in 2023 alone.

From frontline engineers and installers that you’ll see a lot of, to our office team who ensure that everything ticks along as it should, meet our amazing team!


The baby of the group, Connor joined us in 2023 and is growing every day with us. We're lucky to have such a driven and ambitious Internal Sales Representative as part of the team.


A star that joined us as an apprentice, Bree has since made herself irreplicable in the team. Bree has been here for what feels like forever, really making Your Choice her home and starting off an amazing career here.


A real asset to the sales team, Lauren joined Your Choice after working with Tom in a previous fire and security sales team. Now working as one of our Regional Sales Managers.

Another sporty spice, Lauren loves competition. She played Rugby, Badminton, Hockey and Netball in her time.


The last of our 2023 additions, Nicola joined us a Head of Finance in November 2023. Joining us with bags of experience, Nicola comes on with a fresh perspective looking to put her own spin on the finance department and take us forward into the next stage of our journey.


Believe it or not, Graham didn't go out and buy himself a mug with his face on...our Managing Director, Graham always has time for every single member of the team. Whether it's to share his millions of years of experience with us, or making sure the office is a fun place to be.

Graham joined us in 2021 and is now putting his own spin on Your Choice Fire & Security as Managing Director.


Everyone's favorite member of the team, bubbly and smiley Senior Project Administrator Fran keeps the office a happy place to be. Although Fran is only joined in 2023, it feels like she is the bedrock of the team.

Behind her smiley persona, Fran is an organised and collected Project Administrator. Just what we need to keep projects being completed to a high standard and on-time.


Otherwise known as Santa, not because of his beard...but because of his charitable work handing out presents to sick children last year at Christmas. Rik really does have a heart of gold!

An ex-firefighter and now Head of Operations, responsible for keeping your project on track and delivering above your expectations. Rik's very proud of his 26 years experience in the fire and security industry...26 years and counting!


Our Head of Sales, a giant personality in the office, world record holder for rowing, and one of the friendliest people you'll ever meet.

Tom comes from an engineering background so definitely knows his stuff. A fantastic asset to the team and a great account manager for you. He'll know exactly what you want as soon as he steps on site.


Tim, is our maintenance expert. Known for a dilligent and thorough approach. Having Tim on side you'll be very confident that you fire alarm is functioning exactly as it should and you stay fully compliant.

For someone who's seen it all, one of our most experienced team members, Tim stays enthusiastic no matter the job!


Our Head of Marketing. Joining us with a wealth of experience from working in marketing agencies, and in-house for some of the biggest brands in residential sales and lettings.

Responsible for the website (hi), and all things digital and print marketing, and generating new business for the sales team.